THE SCIENCE BEHIND THE FORMULA

We kept the formula simple on purpose. Only what is needed. Nothing unnecessary.

No overloaded fragrance. No excessive foaming agents. No harsh additives added just for marketing.

Every ingredient in Klevay has a specific job.

 

 

Non-Ionic Surfactant

Our primary cleaner is a Non-Ionic Surfactant - gentler on skin and fabric, but effective enough for daily dirt, sweat, and odour. It surrounds soil particles and lifts them away without disturbing your skin's pH or your fabric's structure.

Anionic Surfactant

We use a smaller amount of Anionic Surfactant alongside it - calibrated for hygiene cleaning, not chemical aggression. Enough to handle sweat-laden activewear and everyday cottons. Not more than needed.

Coconut-derived conditioners

Coconut-derived conditioners coat fabric fibres after the wash, maintaining softness without blocking the micropores that make your gym kit breathable. Unlike silicone-based softeners, they work with the fabric — not against it.

Calibrated enzyme blend

A calibrated enzyme blend breaks down sweat, body oils, and protein stains at a molecular level. Targeted action. Biodegradable. Safe for septic systems.

The sheet itself is held together using corn starch - a natural polymer that dissolves completely in hot and cold water, leaving zero residue on fabric or in the drum.

And because most Indian homes deal with hard water - between 200 and 400 ppm TDS - sodium coco sulfate helps restore surfactant efficacy and prevents the limescale buildup that quietly reduces your machine's efficiency over time.

 

FRAGRANCE

Klevay smells mild on purpose.

Our fragrance is IFRA certified - meeting the International Fragrance Association's global safety standards, which restrict over 3,900 ingredient combinations that pose health or sensitization risks.

Many synthetic compounds that give detergents their strong, lasting scents are classified as skin sensitizers - meaning repeated exposure can cause or worsen skin reactions. A product that is dermatologically tested and hypoallergenic carries less synthetic fragrance by definition, not by compromise.

The scent you notice is the natural fragrance of plant-based surfactants and our IFRA-certified compound. Not synthetic allergens. Not a marketing decision.

Clean does not need to announce itself.

It just needs to be clean.