Not fun as in a gimmick. Fun as in you look forward to it a little. A laundry sheet you tear and toss. A floor cleaner that dissolves in seconds and leaves a light, breezy floral. A pocket-size spray that rescues a stain before it sets. A pack you are happy to leave out on the shelf.
Open the cleaning cupboard in almost any Indian home and you will find the same thing: a pile of heavy plastic bottles, each one shouting in a different colour, each one hidden away because nobody wants to look at it. Twenty bottles for three jobs. Caps that get sticky. Jugs that are too heavy to lift. Fragrances from another decade.
Cleaning is something nearly everyone does and almost nobody enjoys. We decided that is a design problem, not a personality problem.
We rethought the format, not just the formula. Detergent became a pre-measured sheet, so nobody overpours and nobody lifts a jug. Floor cleaner became a sheet that dissolves in a bucket. Stain remover became a pocket spray you can use on clothes you are wearing. Polish and fabric refresher became quick sprays with fragrances that feel like a treat. Read the full thinking on our philosophy page.
For people who see their home as an extension of themselves. For young professionals in small flats, for families juggling everything, for anyone who wants a home that smells good, looks good and takes less effort to keep that way. For the person who would rather spend Sunday doing something else, and who would still like the floor to feel fresh.
Klevay is growing into a full ritual for the home: surfaces, fabric, floors, walls, travel. The Instant Fabric Refresher, the Instant Multi-Surface Polish and the Magic Sponge are on their way. See how the pieces layer together, or shop what is available today.
Built in India, for Indian homes. Made by people who also hate cleaning, and who are working hard to make it a little more fun.
We started Klevay because our own homes looked like a plastic expo: twenty bottles for three jobs, none of them something you would want out on a shelf.
Cleaning is something nearly everyone does and almost nobody enjoys. We think that is a design problem, not a personality problem.
Love it, hate it, or think we are missing something? Message us on WhatsApp. We read everything. Only humans, no bots.
Plant based, vegan and cruelty free is how we make everything. It is the baseline, not the pitch.
The pitch is how cleaning feels: sheets that dissolve, pocket sprays, modern fragrances like cherry blossom and white musk, and packs you will want to leave out on the shelf. Cleaning that makes you feel good about your home, and a little good about yourself.
We also believe in layering. Cleanse, treat, polish, refresh. Each step small, each step pleasant.
